Skin Co. Case Study
CONTENT STRATEGY · CAPTION WRITING · CAROUSEL DESIGN · BRAND POSITIONING · CTA STRATEGY
Overview
SkinCO London is a results-driven skin clinic founded by Tia Marie, specialising in hyperpigmentation and skin rejuvenation for women who want clarity without the overwhelm.
POSITIONED developed a full Instagram content strategy to reintroduce the brand, establish authority, and drive consultation
bookings, building trust through calm, expert-led storytelling.
Brand Reintroduction
The first content series was designed to reset brand perception, clarify positioning and rebuild trust with SkinCO’s audience after a period away.
POSITIONED created a 6-slide founder-led carousel reintroducing the brand with calm authority, establishing SkinCO as the clear, expert-led destination for results-driven skin support in London.
Caption:
We're back — and we're building this properly. SkinCo London is here for women who want results-driven skin support, without the overwhelm. No trends for the sake of it.
No complicated routines. If you've been unsure where to start with your skin, you're in the right place.
Hashtag strategy included: #LondonSkincare · #SkinClinicLondon · #SkincareEducation · #SkinConfidence · #WomenInWellness
Meet The Founder
A 4-slide carousel introducing Tia Marie, Fonder of SkinCO London. Designed to immediately establish trust and authority through her precision-led background and personalised approach.
POSITIONED crafted the full narrative arc: from Tia's investment banking origins to her transition into skin, communicating her integrity-first philosophy and clinical expertise in hyperpigmentation and skin rejuvenation.
Caption written for this post:
Tia's journey began in the fast-paced world of investment banking, where precision and client focus were everything. But her passion for beauty and wellness brought her back to education and into skin. Today SKINCO is built on integrity and excellence, delivering tailored treatments that prioritise safety and effectiveness. Her focus: hyperpigmentation and skin rejuvenation, with care that's precise, calm and genuinely personal.
